An article, meant for long-form pieces and functions as a sort of mini-blog.A post, which can be text, or have photos, video, a document, or other media attached.There are two types of “hashtaggable” content you can publish on LinkedIn: I cover how to do this later on, but also check out our LinkedIn analytics guide for more audience research tips. Which hashtags are they using? Which hashtags are your competitors using?įollowing hashtags is an easy, and free, way to get first-hand knowledge about your target audience and keep your competitive research up-to-date. Research your audienceįind out what your audience wants by following hashtags about topics they’re interested in. Create winning content right now and know where social media is going over the next few years. If not, skip it and wait for a popular trend that suits your brand.īetter yet, stay ahead of the trends with our free Social Trends 2022 report. Ensure it fits your brand and content strategy and makes sense for you to post. LinkedIn hashtags are the best way to put up your bat signal and get noticed for your content, whether your goal is to build a personal network, gain followers for your company page, or recruit talent.Ĭreating posts with trending hashtags on LinkedIn is a good idea because it can earn you a ton of views if your content goes viral. Most people are on LinkedIn to connect with peers or hunt for their next job (or both). Getting eyeballs on your content is half the battle for social media marketers. Build a community around your organization (like #HootsuiteLife).Expand your organic reach and- fingers crossed-go viral.Find and connect with people in your industry.Popular hashtags change frequently and most are industry-specific, but here are the top LinkedIn hashtags by follower count in 2022. Users can also search for a hashtag in LinkedIn’s search bar. Clicking on a hashtag brings up all posts on LinkedIn sharing that tag. How do LinkedIn hashtags work? They act as labels for your content and bring in more views, clicks, and connections. (Functionally, it’s the same hashtag in either format, but I cover why you should capitalize each word later on.) LinkedIn hashtags are any combination of letters or numbers, without spaces, that follow the # symbol.įor example, #thisisahashtag and #ThisIsAHashtag. Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers.įirst off, watch this video to find out everything you need to know about LinkedIn hashtags, how to use them, and how to use them well:
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